EN

RU
FastTech

FACEBOOK CONVERSION API SETUP

$ Initiate Contact
Initial Consultation
[TRACKING]

What’s included in Facebook Conversion API setup

CAPI is configured based on your funnel, traffic source, and data flow logic.

The service includes:

  • Facebook Conversion API setup for landing pages
  • Event setup: Lead / Purchase
  • Postback setup for deposit (FTD) tracking
  • Passing click ID / sub ID / UTM parameters
  • Event deduplication setup (Pixel + CAPI)

Event Tracking in Meta Ads

Event transmission with proper attribution to campaigns, creatives, and traffic parameters. Includes:

  • > Event tracking: Lead & Purchase
  • > Passing core parameters for conversion tracking
  • > Passing additional parameters (upon request)

Enables the algorithm to optimize based on actual user actions.

FTD (DEPOSIT) TRACKING

Tracking confirmed user actions via CRM integration. Includes:

  • > Tracking FTD as a Purchase even
  • > Postback setup in your CRM (upon request)
  • > API script for deposit tracking

Allows shifting optimization from leads to actual payments by tracking real conversion events.

map
$ ./facebook_traffic_pro

FACEBOOK CONVERSION API

Get maximum of yours FB campaigns - track your FTDs, and let Facebook optimise for Depositors

Order Now

Target

Best Facebook Ads optimization

Deposits Tracking

Improve your conversion

Custom Postback

Flexible data management

Stable Tracking

Not dependent on browsers

FTD is passed as a Purchase event via CRM and postback, allowing optimization based on actual payments.
Yes, CAPI can run without a Pixel. However, Pixel + CAPI is typically used together for proper event deduplication and more reliable tracking.
A tracker isn’t required, but it allows you to pass clickid, subid, and traffic parameters, as well as validate data accuracy.
Common causes include postback errors, missing user data, or incorrect event logic configuration.
CAPI sends events via server-side tracking, reducing data loss and improving campaign optimization.

USEFUL ARTICLES

Articles and tutorials from the FastTech team that will greatly help you get started.

TUTORIAL
How to Set Up Keitaro Postback in Trackbox / Elnopy CRM
Feb 9, 2026

A tutorial on how to set up Keitaro postback in CRM using Trackbox / Elnopy as an example.

READ
TUTORIAL
How to Connect a Domain through Cloudflare to Keitaro with a Free SSL
Feb 23, 2026

A detailed guide on how to connect a domain through Cloudflare to Keitaro with a free SSL.

READ
TUTORIAL
How to Set Up Keitaro UTM Parameter Tracking in Trackbox / Elnopy CRM
Mar 13, 2026

A detailed guide on how to set up Keitaro UTM tag transmission in CRM using Trackbox / Elnopy as an example.

READ
Everything you need in one place

Start building a reliable technical infrastructure today with FastTech.

$ Initiate Contact